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Case Study

Vegan Diet
App Design.

A comprehensive vegan diet application empowering users to adopt and maintain a healthy plant-based lifestyle.

Product Design
Mobile & Desktop
Health & Wellness
Scroll
⚡ The Challenge

A growing need
without a clear path.

Many individuals interested in adopting a vegan lifestyle struggle with meal planning, understanding nutritional requirements, and finding community support. There was a need for a comprehensive platform that could guide users through their vegan journey with personalized recommendations and reliable information.

Meal Planning Nutritional Gaps Community Support Personalization
✦ The Solution

One platform.
Every step of the journey.

LeafyLifestyle is a comprehensive vegan diet application designed to assist users in adopting and maintaining a vegan lifestyle through personalized meal plans, nutritional information, recipes, and community support. The app is available on both desktop and mobile platforms to provide seamless access and a consistent user experience.

Personalized Meal Plans Nutritional Tracking Recipes Cross-Platform
Engagement

Key Features.

Four pillars that make LeafyLifestyle the most comprehensive vegan companion app.

01
Personalized Meal Plans

Customized vegan meal plans tailored to individual dietary needs and preferences.

02
Nutritional Tracking

Comprehensive nutritional information and tracking to ensure a balanced diet.

03
Cross-Platform

Seamless experience across desktop and mobile platforms for consistent access.

04
Community Support

Connect with like-minded individuals on their vegan journey for motivation and tips.

Goals & Results

Goals & Results.

🌱
Adopt & Maintain Vegan Lifestyle

Help users successfully transition to and sustain a plant-based diet.

🥦
Improve Nutritional Intake

Ensure users meet their dietary requirements with balanced meals.

📋
Simplify Meal Planning

Make planning and cooking vegan meals effortless and enjoyable.

Measurable impact, real outcomes.

Results tracked through post-launch analytics and user feedback sessions.

+20%
User engagement increase
-30%
Reduction in nutritional concerns
85%
User satisfaction rate

Design Process

Design Process.

From research and strategy to execution and delivery, here's how I approached the LeafyLifestyle project through a comprehensive design process.

01
Discovery & Research

Established project foundation through stakeholder alignment, user research, and competitive analysis to understand user needs and market opportunities.

Requirements gathering and goal definition User interviews and surveys Competitive analysis and insights
02
Strategy & Planning

Mapped user journeys and created user stories to define clear pathways and design requirements for the vegan lifestyle experience.

Journey mapping and touchpoints User stories and flow charts Feature prioritization
03
Design & Iteration

Created wireframes and high-fidelity mockups through iterative cycles, refining designs based on feedback and usability testing.

Low to high-fidelity wireframes Visual design system development Responsive design for all devices
04
Collaboration & Delivery

Worked closely with cross-functional teams to ensure seamless handoff, technical feasibility, and successful implementation.

Cross-functional team collaboration Developer-friendly design specs Implementation support and QA

Wireframes

Low-Fidelity Wireframes.

Early-stage mobile sketches showing the complete user flow — from landing to subscription to recipe discovery.

Step 01
9:41
🌿
Get Started
Landing PageHero section with nav, CTA and feature highlights
Sign Up
Step 02
9:41
Full Name
Email
Password
Create Account
Sign UpBottom sheet registration form
Choose Plan
Step 03
9:41
Choose Plan
$10
Select
$20
Select
$30
Select
Subscription PlansThree-tier pricing — Basic, Pro, Premium
Continue ↓
Step 04
9:41
Dietary Goals
Allergies
Activity Level
Cuisine
Continue
PreferencesDietary goals, allergies, cuisine selection
Next
Step 05
9:41
Card Number
Expiry
CVV
Name
Summary
Pay Now
PaymentCard details and order summary
Review
Step 06
9:41
Subscription Summary
Confirm
Back
Review OrderFinal confirmation before subscribing
Explore ↓
Step 07
9:41
Ingredients
Instructions
Save Recipe
Recipe DetailRecipe image, ingredients, and instructions
Filter
Step 08
9:41
Meal Type
Cuisine
Time
Apply Filters
Recipe FilterFilter by meal type, cuisine and time
Done
Step 09
9:41
Go to Dashboard
View My Plan
SuccessConfirmation screen with next steps

Final Design

Complete Product Design.

Explore all mobile screens — from onboarding to recipe discovery.

Landing Page
Landing Page
Email capture popup
Recipe Preview
Recipe Preview
Featured recipe modal
Preferences
Preferences
Lifestyle onboarding
Subscription
Subscription
Plan features & pricing
Payment
Payment
Card & billing details
Review Order
Review Order
Subscription confirmation
Recipe Detail
Recipe Detail
Full recipe view
Thank You
Thank You
Success screen

Final Design

Desktop Designs.

Explore the complete desktop design — from landing page to subscription and recipe discovery.

Landing Page
Landing Page
Hero with email signup
Email Capture
Email Capture
Free recipe modal popup
Recipe Preview
Recipe Preview
Recipe detail popup
Subscription & Pay
Subscription & Pay
Preferences + payment
Subscription Plans
Subscription Plans
Monthly & annual pricing
Recipe Detail
Recipe Detail
Full recipe page

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I'll get back to you within 24 hours.

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